How to create a campaign on the platform? Campaign can be created from the homepage where CREATE CAMPAIGN button is available below the graph and the metrics. CREATE CAMPAIGN button is also available when the cursor is hovered on CAMPAIGN on the top of the page and also on it is available on SEE ALL CAMPAIGN page. Campaign creation process is explained in full detail on the Campaign doc.
How many types of campaign can be created? While creating the campaign, it has to be specified what type of campaign it is. Following are the main types: 1. App Install - User acquisition type 2. App Engagement - Retargeting type 3. Brand awareness
What are strategies and how are they created? Strategies are various optimization techniques that the user of the RevX platform employs in order to get the best Return on Ad Spend(ROAS). Spends are done through strategies on different audiences using different creatives. Strategies are created under campaigns and campaigns are created under advertisers i.e. Advertiser > Campaigns > Strategies. Strategy creation process is explained in full detail on the Strategy doc.
What are the various pricing schemes? There are various campaign pricing and budgeting schemes that can be employed depending on advertiser requirements. Some of them are listed as follows: 1. CPI (Cost per install), 2. CPM (cost per 1000 impression), 3. CPA (cost per acquisition) 4. CPC (Cost per click) and 5. Margin
What is click destination? Click destination is the destination where the user shall land if he or she clicks on the ad. It could be a web-page or App Store/Google Play or app deep-link. Click destination has to be provided by the advertiser. There are two types of click destinations, i.e. Static and Dynamic. A static destination always redirects every user coming in that campaign to the same place. However, with a dynamic destination, the user is redirected based on their history i.e. the products they might have already shown interest in. Macros are used in click destinations.
Is RevX GDPR compliant? If yes, then how? As a DSP, we are GDPR compliant with SSPs under Article 17 GDPR. We act on all those opt-out requests which we receive from SSPs and delete all fragments of personal data for those users & remove those users from all the segments. That means we don't serve user behavioural ads to all those opted-out users.
What are various reports and metrics, that are available on that platform? There are various different kinds of reports which shed light on all sorts of possible performance data from our platform. Some of them are discussed below: 1. Advanced Report: This is a detailed report which goes up to creatives for providing the full performance visibility of campaigns. One can look at advertiser, campaign, strategy level performance from this report. This report also gives the option to select a particular geography, inventory, etc. A plethora of metrics options are provided as well. 2. Conversion Report: This report basically aims at providing conversion performance of various campaigns for both view or click conversions. 3. Audience Report: This provides the option to look at the metrics from the view of the audience. This report gives you options to select audiences that have been created, audience status as well as audience source in a particular campaign or all campaigns under an advertiser.
Also, there is SliceX dashboard, which provides a very easy way to slice and dice your data in order to make data-driven decisions for managing your campaign optimally. It gives you the ability to compare your campaign's performance in different timeframes. It also allows you to view your data in a graphical format which makes the life of a campaign manager easier. It also gives you the power to view data on a full-time spectrum starting from hourly and going up to quarterly data.
Do I need to create both UA and retargeting campaigns together? However not compulsory, it is advised to create both UA and retargeting campaigns in parallel on RevX platform, for best performance in user acquisition as well as retention.
One can easily create just User Acquisition campaigns or just retargeting campaigns on RevX or both. It is up to the advertiser.
What are dynamic creatives? How to upload a dynamic creative? Dynamic creatives are the creatives with dynamic click destination. For uploading dynamic creatives, catalogue feed has to be uploaded to RevX platform by the advertiser. For uploading dynamic creatives on the platform, DCO, the option has to be chosen in the creative upload flow.
How to upload catalogue feed? The product feed can be provided to RevX by the advertiser, by setting up a method with account manager, wherein the clients upload their catalog field, for us. Using this feed, we can set-up dynamic retargeting campaigns. Dynamic campaigns are the ones, which show a product from the feed to the customer, based on their history.
Supported feed formats include CSV, XML, API feeds, FTP upload – static feed file.
Did this answer your question?Thanks for the feedbackThere was a problem submitting your feedback. Please try again later.