Audience is one of the important features to consider while creating a retargeting or UA campaign. In the audience section, we can have user profiles categorized based on various parameters such as to the positing in the conversion funnel such as home, product, cart, etc. or the number of days since the user interacted with the advertiser’s offering, etc.

RevX platform provides a range of options as far as the audience is concerned. One can create various rule-based audiences as well.

All Audience Tab:

Audience Creation
Audience can be created by specifying the advertiser, audience source, audience name and Method. Also, various rules can be set upon the audience in order to narrow down the list and optimize the budget.

This section also gives an option to specify user expiry period.

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